Professional Email Writing

Course objectives

By the end of the training, participants will be able to:

1. Describe what makes emails inviting to read and what doesn’t.
2. Ensure the layout of their emails reflects the organisational image and presents a professional image.
3. Use the correct salutation and closes to their emails.
4. Apply KISS (keep it short & simple) to their written emails, ensuring ease of reading and understanding by the reader.
5. Know and apply the rules of sentence and paragraph construction to help eliminate “waffle” and poorly structured letters and e-mails.
6. Structure their emails to ensure ease of reading for the reader.
7. Start and end their emails on a positive note ensuring an overall positive ‘feel’ to the reader.
8. Avoid jargon and ambiguity in their emails to maximise clarity and understanding.
9. Defuse the reader’s emotion through the use of empathy and understanding.
10. Ensure the ‘tone’ of their emails accurately influences the readers emotions, putting them at ease and not making them feel patronised or criticised by the writer.
11. Avoid emotive words and ensure the tone of their emails accurately reflects the writer’s meaning.
12. Ensure accuracy within their emails, making sure spelling and grammar are correct at all times.